Written by 9:46 pm Economy

Morocco aims to attract 1.5 million business tourists by 2026, 2 million by 2030

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Morocco’s Minister of Tourism Fatim-Zahra Ammor revealed on Monday that Morocco plans to attract 1.5 million business tourists by 2026 and 2 million by 2030.

During the session of oral questions held in the House of Representatives, Ammor added that the “project of a world-class conference center in Marrakech will enable the attraction of thousands of  participants, turning the city into a leading global destination for business tourism, not only in Africa by worldwide.”

She emphasized the substantial investments and extended timelines required for the development of business tourism projects. However, the Minister affirmed “their commitment to carefully evaluate various proposals and potential locations capable of hosting such initiatives.”

“While the goal of attracting 2 million business tourists by 2030 is commendable, it presents a considerable challenge that demands extensive efforts across all tourism-related sectors,” said Economist Mohamed Jedri, in a statement to Hespress EN.

Jedri believes that conference tourism is pivotal in this ambition, as it can attract various categories of people for economic, cultural, political, or religious events.

However, he also suggested enticing foreign investors to visit Morocco regularly to oversee their investments, emphasizing that “our aim should extend beyond simply achieving visitor numbers, but also fostering the investors’ ongoing visit to the Kingdom.”

The Economist underscored that “achieving these targets requires a significant enhancement in our tourism infrastructure, particularly in providing VIP services for business travelers. This includes upgrading transportation, airports, hotels, and restaurants to meet VIP standards.”

He pointed to the Annual Meeting of the World Bank and International Monetary Fund held in Marrakech in October 2023 as a case in point, highlighting “how this event demonstrated the city’s capacity limitations” and emphasized the pressing necessity for expansion.

Jebri also emphasized “the importance of investing in human capital, including adequate training for drivers, hotel staff, and other service provinces to meet the standards expected by this category of people.”

The economist concluded by shedding light on “the significance of streamlining procedures and accelerating the digitalization of services,” like payment methods, as they are considered vital steps in enhancing the overall tourism experience.

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